The Journey. Custer State Park, SD. 2000Add to Lightbox
The Journey, Custer State Park, SD. 2000
Limited Edition Print from an edition of 50. Photo ©2000 Michael Lichter.
The Story:A number of years ago, Harley-Davidson ran a great ad campaign headlined, "It's the Journey, not the Destination." On my bike, the phrase comes to mind like a mantra. Shedding the protective cage, bikers become one with the environment. There’s no sound insulation or climate control separating you from out there. You become one with the stifling heat and one with the freezing cold. You become the road and the destination drifts away.
- 1099 The Journey.jpg
- ©2000 Michael Lichter Photography
- Image Size
- 100x150 / 57.5KB
- Contained in galleries
- Heavy Mettle: Photographs, Michael Lichter