Jeff Cochran's 2019 Speedking Pan
70 images Created 31 Aug 2020
As a young child Jeff grew up working on Grandpa & Uncle Shorty's farmland. He learned lessons out on those plains that have lasted his lifetime. Old wood is thirsty, paint is expensive, barn roofs are high and if you live right, there may never be enough time or money...so don't waste either. Stick together to make it to the other side. A broken-down combine or worn out old truck do not fix themselves. Family is just a phone call away. If you get up early, work hard, do it right the 1st time, keep your word and find a way to laugh through the pain, your life will produce great results. By working together, they found a way to survive the volatile farming lifestyle. By applying those 1st life lessons to everything Jeff does, I've never seen a challenge overcome him. It’s been amazing to me to not only watch how he approaches life, but his constant encouragement to those around him. The lessons I've learned from him have allowed me to live out my dreams without fear, because I know that even when we're apart, he’s only a phone call away. His strong work ethic and the respect he shows to everyone who crosses his path will always allow him to succeed at whatever he chooses to do. - Beverly Cochran
My Grandfather, his brothers, my dad and his cousins always had motorcycles. They were not bikers; they were just hard-working guys that spent a lot of time together enjoying the things they loved. There’s a lot to be learned spending time with some old farmers. Like working together on a tractor on a Saturday night that has to be fixed before the rains comes. I learned very early in life that there weren't going to be any handouts, but if you work real hard, are fair and honest, it is almost impossible not to succeed or at least.
As to bike building, I just seemed to fall into it. I was actually a musician that spent almost a decade of time on the road playing guitar in many of bands. Unfortunately, as in business, you are only successful and strong if everybody else is as hungry as you are. Then, I did the big business thing with partners... employees and all the chaos that came with it during the 2000’s motorcycle boom. I quickly realized that when push came to shove, the only people I could rely on was myself and my wife Beverly. The business was a big success, but I was unhappy with what it had become. Thankfully, I predicted what was coming and knew selling it was the fastest route to my family’s happiness. In my second (and current) business, SpeedKing, I knew keeping it small and not relying on anybody other than me and Beverly would ensure it wouldn’t fail and we’d be happy. The majority of my customer base are hardworking guys that worked really hard for the money they are giving me. I think if you stay humble, work hard and are fair, you cannot fail. Fortunately, I stay busy year-round though crashing stock markets, pandemics and a world that I have a hard time understanding.
Stay Hungry and you shall succeed. - Jeff Cochran (2020)
My Grandfather, his brothers, my dad and his cousins always had motorcycles. They were not bikers; they were just hard-working guys that spent a lot of time together enjoying the things they loved. There’s a lot to be learned spending time with some old farmers. Like working together on a tractor on a Saturday night that has to be fixed before the rains comes. I learned very early in life that there weren't going to be any handouts, but if you work real hard, are fair and honest, it is almost impossible not to succeed or at least.
As to bike building, I just seemed to fall into it. I was actually a musician that spent almost a decade of time on the road playing guitar in many of bands. Unfortunately, as in business, you are only successful and strong if everybody else is as hungry as you are. Then, I did the big business thing with partners... employees and all the chaos that came with it during the 2000’s motorcycle boom. I quickly realized that when push came to shove, the only people I could rely on was myself and my wife Beverly. The business was a big success, but I was unhappy with what it had become. Thankfully, I predicted what was coming and knew selling it was the fastest route to my family’s happiness. In my second (and current) business, SpeedKing, I knew keeping it small and not relying on anybody other than me and Beverly would ensure it wouldn’t fail and we’d be happy. The majority of my customer base are hardworking guys that worked really hard for the money they are giving me. I think if you stay humble, work hard and are fair, you cannot fail. Fortunately, I stay busy year-round though crashing stock markets, pandemics and a world that I have a hard time understanding.
Stay Hungry and you shall succeed. - Jeff Cochran (2020)